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Ne
w concept retail store

Date : Sep 2011
Location : 620 Beaufort Street Mount Lawley Western Australia
Project type : Retail space

Brief :
Set out new retail business and design retail store which unifies two opposite concepts – retail business and environmentally sustainable, leading to a new conceptual flagship store .

Business Proposal :
Combine design, production and retail in a single place for custom made knitwear made from Australian grown organic merino wool; designed by local designer and produced by local craftspeople. By using a whole garment knitting machine, knitwear can be made entirely in one piece on an individual basis at lower cost and with minimal yarn consumption.

Concept :
The aim is to change perceptions about conventional retail shops by creating a value that is truly unique. The ethos behind it, is Japanese “wabi-sabi” aesthetic which is made up of asymmetry, asperity (roughness or irregularity), simplicity, economy, austerity, modesty and intimacy.