New concept retail store
Date : Sep 2011
Location : 620 Beaufort Street Mount Lawley Western Australia
Project type : Retail space
Set out new retail business and design retail store which unifies two opposite concepts – retail business and environmentally sustainable, leading to a new conceptual flagship store .
Business Proposal :
Combine design, production and retail in a single place for custom made knitwear made from Australian grown organic merino wool; designed by local designer and produced by local craftspeople. By using a whole garment knitting machine, knitwear can be made entirely in one piece on an individual basis at lower cost and with minimal yarn consumption.
The aim is to change perceptions about conventional retail shops by creating a value that is truly unique. The ethos behind it, is Japanese “wabi-sabi” aesthetic which is made up of asymmetry, asperity (roughness or irregularity), simplicity, economy, austerity, modesty and intimacy.